By Dick Simpson and Betty O’Shaughnessy, Authors of Winning Elections in the 21st Century
Trump triumphed. Since he will become President of the United States, his victory matters. If he carries out his platform promises, he will create major changes in tax policy, immigration, foreign policy, Supreme Court appointments and, therefore, in social policies like abortion and gay rights. There will be broad resistance to those Trump policies but by executive orders and the momentum of the first hundred days of his presidency in Congress, he will get his way in changing the country’s direction in the beginning.
In Trump’s victory charisma and anger won over a less charismatic candidate following a careful game plan.
After this election, the Republicans will have a narrower margin in the Senate of probably 52-48 with Congresswoman Tammy Duckworth’s win in Illinois and a Democrat leading in New Hampshire. But to block any measures President Trump proposes, like destroying Obamacare, would require some moderate Republicans to join with the Democrats.
In the House of Representatives Democrats will probably hold 195 seats to Republican’s 240, too few to block Trump proposals. As a result, the Republicans will be firmly in control under Speaker Paul Ryan, but he may not be lock-step with Trump on all issues.
There were other lessons. Every election seems to be more expensive than the last. 2016 was one the most expensive elections in American. At least $1.3 billion was spent by Presidential candidates, $1 billion by candidates for the House of Representative, and $700 million on the U.S. Senate contests. Contested congressional election candidates spent at least from $2 million each and many spent much more. U.S. Senate races often cost $20-$40 million or more depending on outside PAC spending. In states like Illinois, a half-dozen state legislative districts spent more than $2 million on each of the opposing candidates which is a new record in Illinois. In the most expensive race for Illinois State Legislature, the candidates spent from $106 – $133 for each of the 20,000 votes they each received. We desperately need real public funding of campaigns or “Small D Democracy” as advocates call it.
After 2014 there were 20 women in the U.S. Senate and 84 in the House of Representatives. Having Hillary Clinton as a major party Presidential nominee was a breakthrough for women this year, but women still have a hard time gaining parity with men at all levels of government. These 2016 elections only slightly improved situation as women hold only 20% of all elected offices. This needs to change, just as more Latino and Asian-Americans need to be able to run strong campaigns and get elected if our government is to look more like the U.S. population.
There were several reform experiments in the 2014 and 2016 election cycles. In many states, voters can register or change their registration online. Early voting has been extended brought to some college campuses. More people voted early than ever before. Absentee voting can now happen without giving any reasons in most states. And voters were still allowed to register in many precinct polling places even on Election Day. However, Automatic Voter Registration has not yet been widely adopted even though it would allow more people to participate and vote without artificial barriers.
Much of this year’s elections happened behind the scenes at both the national and local elections. Our book Winning Elections in the 21st Century decodes how voter analytics, social media, and old-fashioned door-to-door campaign work proceeded out of the spotlight. It also provides a handbook for those who are dissatisfied with candidates who were elected from local school board member to the President to win with popular participation in the elections of 2018 and beyond.
So what is next? Those who support President Trump will work to help him to have a successful first 100 days in office. Those who oppose President Trump and his policies will work to build resistance as many did when they opposed Reagan’s economic policies back in the 1980s. But the opposition must present a clear alternative and sell it to American voters if they are to win future elections.
In the end, this was an election in which the majority of American voted no against the elites and the status quo. There have been more than 4.4 million home foreclosures since the Great Recession began in 2008. There have been no real salary increases for the working and middle class. Unemployment, especially in ghetto areas and among young adults, remains too high. Americans were mad as hell and by their vote they signaled they aren’t going to take it anymore.